In this media-focused world, audiences are bombarded with messages, and are left to try to make sense of an overwhelming amount of information. How can our messages actually cut through the clutter to help motivate new awareness, new behaviors? Which strategies lead to a more effective use of media? Today’s students need a sophisticated sense of how media works and what it does, to become better communicators themselves.
The Blue Horizons summer program brings together students interested in digital media production and environmental studies to learn about important issues of the global ocean from a local, California perspective. A coordinated series of interdisciplinary courses and related activities, Blue Horizons introduces students to scriptwriting; media portrayals of the environment; the biological, socio-economic, and political aspects of marine conservation; and the latest innovations in environmental filmmaking.
Students will gain the skills necessary to communicate effectively with their peers, scientists, policymakers, and the general public by producing short, compelling videos (see Student Success Story below). Issues such as marine protected areas, sustainable fishing, watershed ecosystems, beach erosion, aquaculture, and others will be closely studied, providing a foundation for the research necessary to produce an informative film. Techniques of digital video camera operations, sound gathering, lighting, and editing with industry standard Adobe Premier will also be covered.
During this 9-week summer program, students learn elements that are essential to producing documentary films – from developing a film’s core idea and story, to thinking about its impact on its audiences, to the nuts-and-bolts of video production itself. Then, after examining the critical issues of our region’s oceans and seashores, students develop their own stories and produce their own short documentaries.
Films will be presented Friday, August 19th at 7:00 p.m. in UCSB’s Pollock Theater. Admission is free, but reservations are recommended to guarantee seating.