Schedule and Maps

May 13, 2015

Session Topic Invited participants

5:00 pm - 6:45 pm

Welcome dinner

Annenberg Conference Room, 4th floor, Social Science and Media Studies Bldg., UCSB

For invited participants
7:00 pm - 9:30 pm

Merchants of Doubt documentary, Pollock Theater, UCSB

Reserve your free ticket here.

Introduction: Ronald E. Rice, Arthur N. Rupe Professor in the Social Effects of Mass Media; Co-Director, Carsey-Wolf Center; Chair, Department of Communication; UC Santa Barbara, and Susannah Scott, Professor of Chemical Engineering; Professor Chemistry and Biochemistry; Director, Partnership in International Research in Education Chemistry and Catalysis at Interfaces; Director, Mellichamp Sustainable Science Chair Cluster, UC Santa Barbara

"Inspired by the acclaimed book by Naomi Oreskes and Erik Conway, MERCHANTS OF DOUBT takes audiences on a satirically comedic, yet illuminating ride into the heart of conjuring American spin. Filmmaker Robert Kenner lifts the curtain on a secretive group of highly charismatic, silver- tongued pundits-for-hire who present themselves in the media as scientific authorities, yet have the contrary aim of spreading maximum confusion about well-studied public threats ranging from toxic chemicals to pharmaceuticals to climate change."

Discussants, followed by questions and comments from the audience:
Erik M. Conway, historian of science and co-author of the book Merchants of Doubt, and Jennifer Ouellette, author of 4 popular science books, and science blogger for Scientific American


May 14, 2015
 
Session Topic Invited participants

1st morning session

9:30 am - 10:45 am

Welcome, Purpose

CONTENT

Introducers/Moderators: Susannah Scott and Ron Rice
Pierre Wiltzius, Dean of Mathematical, Life and Physical Sciences, UC Santa Barbara

Richard Hutton, Office of Research, UC Santa Barbara; Emmy- and Peabody-award winning filmmaker: Is Content King...or Courtier? Making Science Accessible
Jennifer Ouellette, Author of 4 popular science books, and science blogger for Scientific American : The Mixology of Cocktail Party Physics: Tools and Tips for Broad-Based Science Communication

2nd morning session

11:00 am - 12:15 pm

AUDIENCE

Moderator: Susan Derwin, Director, Interdisciplinary Humanities Center; Organizer of the IHC’s series The Anthropocene, UC Santa Barbara
 
Ken Weiss, Science, environment and public health reporter, recipient of the Pulitzer Prize for Explanatory Reporting: The Power of One
Matthew Nisbet, Associate Professor of Communication Studies, Northeastern University: Disruptive Ideas: Why Experts and Environmentalists Disagree about Sustainability Problems
Sonia Fernandez, Writer, Engineering and Sciences, Office of Public Affairs and
Communications, UC Santa Barbara: Science for the People: Making Scientific Research Accessible to the Layperson
12:30 pm - 2:00 pm
POSTER VIEWING
 
Lunch
Lunch on your own at University Center, which has a variety of places to eat.
 
Lunch for invited participants at the State Street Room in the University Center, with David Marshall, Executive Vice Chancellor, UC Santa Barbara

1st afternoon session

2:00 pm - 3:15 pm

MEDIA

Moderator: Carrie Kappel, Associate Project Scientist, UCSB; NCEAS Center Associate
 
Bruce Caron, Founder and Director, The New Media Studio, and the New Media Research Institute: From Know-How to Know-What: NSF’s New Earthcube Looks To Open Up New Internal Forums for Geoscience Learning and Communication
Martha Russell, Executive Director and Research Fellow, MediaX, Stanford University: Audience Co-creation of Sustainable Science Stories
Lucy Atkinson, College of Communication, and Environmental Science Institute, University of Texas, Austin: Picture This: Using Infographics, Visuals and Text to Communicate Effective Sustainability Campaigns

2nd afternoon session

3:30 pm - 4:45 pm

IMPACT

Moderator: Scott Shell, Associate Professor, Chemical Engineering, UCSB

Lisa Leombruni, NOVA & WGBH, Boston; instructor in BREN Strategic Environmental Communication and Media Focus, UC Santa Barbara: Maximizing Impact: Using a Multi-platform Approach to Engage Audiences with Science Content
P. Sol Hart, Communication Studies, and the Program in the Environment, University of Michigan: Threat without Efficacy? Climate Change on U.S. Network News
Andrew Nelson, Professor of Management, Center for Sustainable Business Practices, Lundquist Center for Entrepreneurship, University of Oregon: How Science-Based Sustainability Solutions Can Have Impact – and Why They May Not
6:30 pm - 9:00 pm Dinner For invited participants (Wine Cask Restaurant)

Corwin map
Corwin map
Parking Lot 22